Real estate training

Sign of the Times

November 14, 2009

One of the blogs that I subscribe to is Larry Lohrman’s Photography for Real Estate. Frankly, many of his posts are pretty technical and way over my head but he also writes about the business of RE photography and sometimes shares feedback from others in the business. On November 11th he shared something one of [...]

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Halloween Disappointment

November 2, 2009

Dear Alberta, I’m so disappointed. We found our dream home, brand new, in a beautiful new neighborhood. About two weeks ago I started decorating for Halloween. Ira and I carved jack-o-lanterns for the front porch and I have a jangly plastic skeleton that I hang on the door and phony spider webs. On Saturday night [...]

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Alberta on Staging

October 28, 2009

(Alberta helps me out with questions occasionally with her unique point of view – Jay) Dear Alberta…I love your old fashioned common sense and your sense of humor so I’m sure you’ll understand my dilemma. It’ s time to sell our house. The kids are scattered around the country and we heard about deals on [...]

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Alberta Deals with Conflict

October 28, 2009

Alberta helps me out with questions occasionally with her unique point of view – Jay) Dear Alberta…my husband and I are finally ready to buy a new home. We’ve been driving around looking at neighborhoods and we can’t seem to agree on anything. We’ve been camping out in his dumpy old townhouse since before we [...]

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WordPress

October 26, 2009

There are lots of blogging platforms and I’ve tried several of them including Google’s Blogger. I also post occasionally on an Active Rain account. I don’t remember how I stumbled into using WordPress but I’m glad I did. Here’s what I like about it: Flexibility WordPress is part of a class of software called CMS [...]

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Introducing Alberta

October 1, 2009

Occasionally I come across a question that I just don’t know how to answer without writing an e-book. My friend Alberta thinks it’s because I’m a typical insensitive male whose empathetic tendencies were dulled long ago…but she likes me anyway! She’s agreed to tackle some of these questions for me when they come up. To [...]

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Ten Ways to Make Your Listing “Product” Competitive

September 12, 2009

The 4 P’s are all about the marketing mix but in home marketing the Product is king. And the product is not just shelter. Buyers are also choosing a community and a lifestyle. It’s the whole package you are marketing… not just the house. Here are ten tactics than can make your listing more competitive. [...]

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A Dirty Little Secret…

August 18, 2009

Suhh…don’t tell anybody else…but most agents have never learned to market homes. “What!” you say, “But that’s what they get paid for!” When I talk about things like this, especially to people in the industry, I get these blank stares that say “What the hell is he talking about…we’ve been selling homes for decades.” And [...]

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One Profession, Two Jobs

August 3, 2009

The picture is of Annette Bening in the “glamorous” role of a listing agent preparing for an open house in a vacant property in one of my favorite movies, American Beauty, where she starred with Kevin Spacey. Almost everywhere, whether it is explicit or simply the practice, real estate agents represent either a buyer or [...]

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The Chicken or the Egg in Real Estate Marketing

July 29, 2009

In the ebook that I’m offering for free here in the sidebar, our heroine, Marty Maven confronts the chicken or egg question all newbie agents, no matter how well they are trained, must ask themselves, “Do I promote myself to get experience or get experience that I can promote?” I can remember vividly as a [...]

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