Real estate training

What Eminem Can Teach Us About Marketing a Home

March 27, 2011
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Tweet If ever a city had a loser image it is Detroit. I’m usually a part of the large audience that watches the Superbowl every year for the football or the ads or both. For me it’s usually more about the football. But even a little groggy from too much food and a few beers, […]

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Location, location, location

December 26, 2010
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Tweet What Trulia wants from Movity I came across a news item that Trulia is buying Movity. Since I had never heard of Movity, I looked for its website. All I found on the homepage was an invitation to request an invitation to be a beta tester. On the About page this is what I […]

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When the going gets tough…

June 23, 2010
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Tweet The tough get going. There’s lots of hand wringing in our industry these days. This morning there were dueling headlines.  One indicated that new home sales had increased over 19% in May. The other said that there was a record drop in May of over 30%. There are several reasons for the apparent contradiction. […]

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Treat Your Listing Like a BMW

June 22, 2010
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Tweet Home marketers can learn from auto dealers. In our post about the real estate distribution system as flea market we had some fun describing how many ways they were similar. We could have just as easily compared the real estate market to a used car lot. Think about the experience of buying a used […]

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Our Distribution System

June 16, 2010
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Tweet The Real Estate Flea Market Flea markets are fun.  If you read a few profiles on any of the dating sites and you’ll surely see flea markets as a “favorite thing to do” at least once. This conjures up languid Sunday mornings strolling through the makeshift booths holding hands, people watching and looking for […]

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Introducing Homer

April 19, 2010
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Tweet Big Box Lessons Lessons for Marketing Homes Note: Homer is a pseudonym for an underemployed agent friend of mine who has been working a one of the big box home improvement stores since the market took a dive.  I ran into him on the plumbing aisle on a slow day and he agreed to […]

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Where Are the Newspapers?

April 17, 2010
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Tweet Real estate and newspapers are two industries that could help each other out. The conventional wisdom is that newspaper advertising is a waste of money for real estate agents.  What those outside of real estate may not realize is that it never did much for marketing homes in the first place.  As the Hobbs-Herder […]

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Real Estate Copy Writing

February 22, 2010
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Tweet How would you write a movie review? There are other posts here about copy writing in real estate but there are a lot of points that bear repeating and expansion.  Recently I wrote a post for another blog that focuses on luxury real estate. The basic theme was that what you are trying to […]

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Football Season is Over

December 7, 2009
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Tweet College athletics will never be reformed because the would be reformers have it all wrong. I graduated from Notre Dame in the sixties with a degree in English Lit and some swag to remind me that I was a small part of a National Championship football team. I now live in Durham North Carolina […]

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Is it really dead for real estate in the winter?

November 26, 2009
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Tweet Thanksgiving is often seen in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months. It’s not true. I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves […]

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