real estate marketing

What Eminem Can Teach Us About Marketing a Home

March 27, 2011

If ever a city had a loser image it is Detroit. I’m usually a part of the large audience that watches the Superbowl every year for the football or the ads or both. For me it’s usually more about the football. But even a little groggy from too much food and a few beers, one [...]

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Are you a Linchpin or a Cog?

July 6, 2010

Real estate marketing lessons from strange places. I hadn’t talked to Homer in a while. Homer is a fellow real estate agent weathering the storm of a lousy housing market in a part time job at our favorite “big box” hardware store. When I ran into Homer he was in the “Tool Corral” where all [...]

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When the going gets tough…

June 23, 2010

The tough get going. There’s lots of hand wringing in our industry these days. This morning there were dueling headlines. One indicated that new home sales had increased over 19% in May. The other said that there was a record drop in May of over 30%. There are several reasons for the apparent contradiction. First [...]

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Treat Your Listing Like a BMW

June 22, 2010

Home marketers can learn from auto dealers. In our post about the real estate distribution system as flea market we had some fun describing how many ways they were similar. We could have just as easily compared the real estate market to a used car lot. Think about the experience of buying a used car. [...]

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Our Distribution System

June 16, 2010

The Real Estate Flea Market Flea markets are fun. If you read a few profiles on any of the dating sites and you’ll surely see flea markets as a “favorite thing to do” at least once. This conjures up languid Sunday mornings strolling through the makeshift booths holding hands, people watching and looking for bargains. [...]

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Manspace

April 19, 2010

I found this short video while entertaining myself on Ted.com. What do you do when you’re asked to stage a home with a full sized boxing ring in the garage? Or a faux bowling alley in the back yard? I found this concept fascinating. Probably because I’m sitting in a room that was once a [...]

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Introducing Homer

April 19, 2010

Big Box Lessons Lessons for Marketing Homes Note: Homer is a pseudonym for an underemployed agent friend of mine who has been working a one of the big box home improvement stores since the market took a dive. I ran into him on the plumbing aisle on a slow day and he agreed to an [...]

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Where Are the Newspapers?

April 17, 2010

Real estate and newspapers are two industries that could help each other out. The conventional wisdom is that newspaper advertising is a waste of money for real estate agents. What those outside of real estate may not realize is that it never did much for marketing homes in the first place. As the Hobbs-Herder folks [...]

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Luxury Marketing on the Left Coast

March 30, 2010

Be impressed. A lot of trends start on the west coast and eventually find there way to the good Old North State where I live, but you have to wonder about this one. Why? We’ll discuss that in a moment but first take a couple of minutes to view this video in full screen and [...]

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The Pizza Wars

March 4, 2010

What Domino’s can teach us about real estate marketing. No serious low-carb freak should do it but sometimes nothing but pizza will satisfy. Since there is a Dominos between my home and my office I sometimes call and order a pizza and pick it up on the way home. The last time I did this [...]

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