real estate copy writing

Location, location, location

December 26, 2010

What Trulia wants from Movity I came across a news item that Trulia is buying Movity. Since I had never heard of Movity, I looked for its website. All I found on the homepage was an invitation to request an invitation to be a beta tester. On the About page this is what I found: [...]

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Treat Your Listing Like a BMW

June 22, 2010

Home marketers can learn from auto dealers. In our post about the real estate distribution system as flea market we had some fun describing how many ways they were similar. We could have just as easily compared the real estate market to a used car lot. Think about the experience of buying a used car. [...]

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Manspace

April 19, 2010

I found this short video while entertaining myself on Ted.com. What do you do when you’re asked to stage a home with a full sized boxing ring in the garage? Or a faux bowling alley in the back yard? I found this concept fascinating. Probably because I’m sitting in a room that was once a [...]

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Luxury Marketing on the Left Coast

March 30, 2010

Be impressed. A lot of trends start on the west coast and eventually find there way to the good Old North State where I live, but you have to wonder about this one. Why? We’ll discuss that in a moment but first take a couple of minutes to view this video in full screen and [...]

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Real Estate Copy Writing

February 22, 2010

How would you write a movie review? There are other posts here about copy writing in real estate but there are a lot of points that bear repeating and expansion. Recently I wrote a post for another blog that focuses on luxury real estate. The basic theme was that what you are trying to do [...]

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Football Season is Over

December 7, 2009

College athletics will never be reformed because the would be reformers have it all wrong. I graduated from Notre Dame in the sixties with a degree in English Lit and some swag to remind me that I was a small part of a National Championship football team. I now live in Durham North Carolina and [...]

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Is it really dead for real estate in the winter?

November 26, 2009

Thanksgiving is often seen in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months. It’s not true. I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves for [...]

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Sign of the Times

November 14, 2009

One of the blogs that I subscribe to is Larry Lohrman’s Photography for Real Estate. Frankly, many of his posts are pretty technical and way over my head but he also writes about the business of RE photography and sometimes shares feedback from others in the business. On November 11th he shared something one of [...]

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Halloween Disappointment

November 2, 2009

Dear Alberta, I’m so disappointed. We found our dream home, brand new, in a beautiful new neighborhood. About two weeks ago I started decorating for Halloween. Ira and I carved jack-o-lanterns for the front porch and I have a jangly plastic skeleton that I hang on the door and phony spider webs. On Saturday night [...]

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Alberta on Staging

October 28, 2009

(Alberta helps me out with questions occasionally with her unique point of view – Jay) Dear Alberta…I love your old fashioned common sense and your sense of humor so I’m sure you’ll understand my dilemma. It’ s time to sell our house. The kids are scattered around the country and we heard about deals on [...]

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