home staging

What Eminem Can Teach Us About Marketing a Home

March 27, 2011

If ever a city had a loser image it is Detroit. I’m usually a part of the large audience that watches the Superbowl every year for the football or the ads or both. For me it’s usually more about the football. But even a little groggy from too much food and a few beers, one [...]

Read the full article →

Treat Your Listing Like a BMW

June 22, 2010

Home marketers can learn from auto dealers. In our post about the real estate distribution system as flea market we had some fun describing how many ways they were similar. We could have just as easily compared the real estate market to a used car lot. Think about the experience of buying a used car. [...]

Read the full article →

Manspace

April 19, 2010

I found this short video while entertaining myself on Ted.com. What do you do when you’re asked to stage a home with a full sized boxing ring in the garage? Or a faux bowling alley in the back yard? I found this concept fascinating. Probably because I’m sitting in a room that was once a [...]

Read the full article →

Introducing Homer

April 19, 2010

Big Box Lessons Lessons for Marketing Homes Note: Homer is a pseudonym for an underemployed agent friend of mine who has been working a one of the big box home improvement stores since the market took a dive. I ran into him on the plumbing aisle on a slow day and he agreed to an [...]

Read the full article →

Football Season is Over

December 7, 2009

College athletics will never be reformed because the would be reformers have it all wrong. I graduated from Notre Dame in the sixties with a degree in English Lit and some swag to remind me that I was a small part of a National Championship football team. I now live in Durham North Carolina and [...]

Read the full article →

Is it really dead for real estate in the winter?

November 26, 2009

Thanksgiving is often seen in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months. It’s not true. I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves for [...]

Read the full article →

Sign of the Times

November 14, 2009

One of the blogs that I subscribe to is Larry Lohrman’s Photography for Real Estate. Frankly, many of his posts are pretty technical and way over my head but he also writes about the business of RE photography and sometimes shares feedback from others in the business. On November 11th he shared something one of [...]

Read the full article →

Halloween Disappointment

November 2, 2009

Dear Alberta, I’m so disappointed. We found our dream home, brand new, in a beautiful new neighborhood. About two weeks ago I started decorating for Halloween. Ira and I carved jack-o-lanterns for the front porch and I have a jangly plastic skeleton that I hang on the door and phony spider webs. On Saturday night [...]

Read the full article →

Alberta on Staging

October 28, 2009

(Alberta helps me out with questions occasionally with her unique point of view – Jay) Dear Alberta…I love your old fashioned common sense and your sense of humor so I’m sure you’ll understand my dilemma. It’ s time to sell our house. The kids are scattered around the country and we heard about deals on [...]

Read the full article →

Alberta Deals with Conflict

October 28, 2009

Alberta helps me out with questions occasionally with her unique point of view – Jay) Dear Alberta…my husband and I are finally ready to buy a new home. We’ve been driving around looking at neighborhoods and we can’t seem to agree on anything. We’ve been camping out in his dumpy old townhouse since before we [...]

Read the full article →

← Previous Entries