buying a home

Another Barbara Corcoran Video

February 22, 2011
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Use her authority The video below of Matt Lauer interviewing Barbara Corcoran lends some authority to much of the content found on this site.  As agents we can use that authority to convince listing clients to get their homes ready for market. Adapt for your market Barbara Corcoran’s primary market is New York city. Hardly [...]

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Location, location, location

December 26, 2010
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What Trulia wants from Movity I came across a news item that Trulia is buying Movity. Since I had never heard of Movity, I looked for its website. All I found on the homepage was an invitation to request an invitation to be a beta tester. On the About page this is what I found: [...]

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Are you a Linchpin or a Cog?

July 6, 2010
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Real estate marketing lessons from strange places. I hadn’t talked to Homer in a while. Homer is a fellow real estate agent weathering the storm of a lousy housing market in a part time job at our favorite “big box” hardware store. When I ran into Homer he was in the “Tool Corral” where all [...]

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Our Distribution System

June 16, 2010
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The Real Estate Flea Market Flea markets are fun.  If you read a few profiles on any of the dating sites and you’ll surely see flea markets as a “favorite thing to do” at least once. This conjures up languid Sunday mornings strolling through the makeshift booths holding hands, people watching and looking for bargains.  [...]

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Real Estate Copy Writing

February 22, 2010
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How would you write a movie review? There are other posts here about copy writing in real estate but there are a lot of points that bear repeating and expansion.  Recently I wrote a post for another blog that focuses on luxury real estate. The basic theme was that what you are trying to do [...]

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Pricing a Listing

February 1, 2010
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Surfing through the waters of real estate marketing advice you encounter a lot of hype. Some of the stuff is downright comical.  As I’ve argued many times on this and my other sites, most of it is about agents marketing themselves and not about marketing their listings. Last week I came across this video that [...]

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Interview with Homer

January 13, 2010
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How one real estate agent has been coping with the market Recently I was in the local big box hardware store looking for some plumbing fittings when a friendly and familiar voice startled me, “Can I help you Sir?” I turned and there in the neon apron of the store employees was my friend and [...]

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