When the going gets tough…

June 23, 2010
Thumbnail image for When the going gets tough…

Tweet The tough get going. There’s lots of hand wringing in our industry these days. This morning there were dueling headlines.  One indicated that new home sales had increased over 19% in May. The other said that there was a record drop in May of over 30%. There are several reasons for the apparent contradiction. […]

Read the full article →

Treat Your Listing Like a BMW

June 22, 2010
Thumbnail image for Treat Your Listing Like a BMW

Tweet Home marketers can learn from auto dealers. In our post about the real estate distribution system as flea market we had some fun describing how many ways they were similar. We could have just as easily compared the real estate market to a used car lot. Think about the experience of buying a used […]

Read the full article →

Our Distribution System

June 16, 2010
Thumbnail image for Our Distribution System

Tweet The Real Estate Flea Market Flea markets are fun.  If you read a few profiles on any of the dating sites and you’ll surely see flea markets as a “favorite thing to do” at least once. This conjures up languid Sunday mornings strolling through the makeshift booths holding hands, people watching and looking for […]

Read the full article →

Manspace

April 19, 2010

Tweet I found this short video while entertaining myself on Ted.com. What do you do when you’re asked to stage a home with a full sized boxing ring in the garage? Or a faux bowling alley in the back yard? I found this concept fascinating. Probably because I’m sitting in a room that was once […]

Read the full article →

Introducing Homer

April 19, 2010
Thumbnail image for Introducing Homer

Tweet Big Box Lessons Lessons for Marketing Homes Note: Homer is a pseudonym for an underemployed agent friend of mine who has been working a one of the big box home improvement stores since the market took a dive.  I ran into him on the plumbing aisle on a slow day and he agreed to […]

Read the full article →

Where Are the Newspapers?

April 17, 2010
Thumbnail image for Where Are the Newspapers?

Tweet Real estate and newspapers are two industries that could help each other out. The conventional wisdom is that newspaper advertising is a waste of money for real estate agents.  What those outside of real estate may not realize is that it never did much for marketing homes in the first place.  As the Hobbs-Herder […]

Read the full article →

Luxury Marketing on the Left Coast

March 30, 2010
Thumbnail image for Luxury Marketing on the Left Coast

Tweet Be impressed. A lot of trends start on the west coast and eventually find there way to the good Old North State where I live, but you have to wonder about this one. Why? We’ll discuss that in a moment but first take a couple of minutes to view this video in full screen […]

Read the full article →

The Pizza Wars

March 4, 2010
Thumbnail image for The Pizza Wars

Tweet What Domino’s can teach us about real estate marketing. No serious low-carb freak should do it but sometimes nothing but pizza will satisfy.  Since there is a Dominos between my home and my office I sometimes call and order a pizza and pick it up on the way home. The last time I did […]

Read the full article →

Real Estate Copy Writing

February 22, 2010
Thumbnail image for Real Estate Copy Writing

Tweet How would you write a movie review? There are other posts here about copy writing in real estate but there are a lot of points that bear repeating and expansion.  Recently I wrote a post for another blog that focuses on luxury real estate. The basic theme was that what you are trying to […]

Read the full article →

Pricing a Listing

February 1, 2010
Thumbnail image for Pricing a Listing

Tweet Surfing through the waters of real estate marketing advice you encounter a lot of hype. Some of the stuff is downright comical.  As I’ve argued many times on this and my other sites, most of it is about agents marketing themselves and not about marketing their listings. Last week I came across this video […]

Read the full article →