4 P's Real Estate — Stirring the Real Estate Marketing Mix

Pricing a Listing

February 1, 2010

Surfing through the waters of real estate marketing advice you encounter a lot of hype. Some of the stuff is downright comical. As I’ve argued many times on this and my other sites, most of it is about agents marketing themselves and not about marketing their listings. Last week I came across this video that [...]

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Interview with Homer

January 13, 2010

How one real estate agent has been coping with the market Recently I was in the local big box hardware store looking for some plumbing fittings when a friendly and familiar voice startled me, “Can I help you Sir?” I turned and there in the neon apron of the store employees was my friend and [...]

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Football Season is Over

December 7, 2009

College athletics will never be reformed because the would be reformers have it all wrong. I graduated from Notre Dame in the sixties with a degree in English Lit and some swag to remind me that I was a small part of a National Championship football team. I now live in Durham North Carolina and [...]

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Is it really dead for real estate in the winter?

November 26, 2009

Thanksgiving is often seen in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months. It’s not true. I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves for [...]

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Sign of the Times

November 14, 2009

One of the blogs that I subscribe to is Larry Lohrman’s Photography for Real Estate. Frankly, many of his posts are pretty technical and way over my head but he also writes about the business of RE photography and sometimes shares feedback from others in the business. On November 11th he shared something one of [...]

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Halloween Disappointment

November 2, 2009

Dear Alberta, I’m so disappointed. We found our dream home, brand new, in a beautiful new neighborhood. About two weeks ago I started decorating for Halloween. Ira and I carved jack-o-lanterns for the front porch and I have a jangly plastic skeleton that I hang on the door and phony spider webs. On Saturday night [...]

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Alberta on Staging

October 28, 2009

(Alberta helps me out with questions occasionally with her unique point of view – Jay) Dear Alberta…I love your old fashioned common sense and your sense of humor so I’m sure you’ll understand my dilemma. It’ s time to sell our house. The kids are scattered around the country and we heard about deals on [...]

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Alberta Deals with Conflict

October 28, 2009

Alberta helps me out with questions occasionally with her unique point of view – Jay) Dear Alberta…my husband and I are finally ready to buy a new home. We’ve been driving around looking at neighborhoods and we can’t seem to agree on anything. We’ve been camping out in his dumpy old townhouse since before we [...]

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WordPress

October 26, 2009

There are lots of blogging platforms and I’ve tried several of them including Google’s Blogger. I also post occasionally on an Active Rain account. I don’t remember how I stumbled into using WordPress but I’m glad I did. Here’s what I like about it: Flexibility WordPress is part of a class of software called CMS [...]

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Introducing Alberta

October 1, 2009

Occasionally I come across a question that I just don’t know how to answer without writing an e-book. My friend Alberta thinks it’s because I’m a typical insensitive male whose empathetic tendencies were dulled long ago…but she likes me anyway! She’s agreed to tackle some of these questions for me when they come up. To [...]

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