4 P’s Real Estate — Stirring the Real Estate Marketing Mix

Manspace

April 19, 2010

I found this short video while entertaining myself on Ted.com. What do you do when you’re asked to stage a home with a full sized boxing ring in the garage? Or a faux bowling alley in the back yard? I found this concept fascinating. Probably because I’m sitting in a room that was once a [...]

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Introducing Homer

April 19, 2010

Big Box Lessons Lessons for Marketing Homes Note: Homer is a pseudonym for an underemployed agent friend of mine who has been working a one of the big box home improvement stores since the market took a dive. I ran into him on the plumbing aisle on a slow day and he agreed to an [...]

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Where Are the Newspapers?

April 17, 2010

Real estate and newspapers are two industries that could help each other out. The conventional wisdom is that newspaper advertising is a waste of money for real estate agents. What those outside of real estate may not realize is that it never did much for marketing homes in the first place. As the Hobbs-Herder folks [...]

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Luxury Marketing on the Left Coast

March 30, 2010

Be impressed. A lot of trends start on the west coast and eventually find there way to the good Old North State where I live, but you have to wonder about this one. Why? We’ll discuss that in a moment but first take a couple of minutes to view this video in full screen and [...]

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The Pizza Wars

March 4, 2010

What Domino’s can teach us about real estate marketing. No serious low-carb freak should do it but sometimes nothing but pizza will satisfy. Since there is a Dominos between my home and my office I sometimes call and order a pizza and pick it up on the way home. The last time I did this [...]

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Real Estate Copy Writing

February 22, 2010

How would you write a movie review? There are other posts here about copy writing in real estate but there are a lot of points that bear repeating and expansion. Recently I wrote a post for another blog that focuses on luxury real estate. The basic theme was that what you are trying to do [...]

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Pricing a Listing

February 1, 2010

Surfing through the waters of real estate marketing advice you encounter a lot of hype. Some of the stuff is downright comical. As I’ve argued many times on this and my other sites, most of it is about agents marketing themselves and not about marketing their listings. Last week I came across this video that [...]

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Interview with Homer

January 13, 2010

How one real estate agent has been coping with the market Recently I was in the local big box hardware store looking for some plumbing fittings when a friendly and familiar voice startled me, “Can I help you Sir?” I turned and there in the neon apron of the store employees was my friend and [...]

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Football Season is Over

December 7, 2009

College athletics will never be reformed because the would be reformers have it all wrong. I graduated from Notre Dame in the sixties with a degree in English Lit and some swag to remind me that I was a small part of a National Championship football team. I now live in Durham North Carolina and [...]

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Is it really dead for real estate in the winter?

November 26, 2009

Thanksgiving is often seen in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months. It’s not true. I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves for [...]

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