Why I Hate U-Haul

July 9, 2014

Tweet This is only peripherally about real estate and much longer than most of my posts and may be just venting, but a warning about this kind of a move might be helpful to some of your clients. If you read it you might conclude that it is just hyperbole from an angry customer but if anything […]

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It’ Finally Done – THE BOOK

March 5, 2014

Tweet You may have noticed that I have been posting sporadically recently but not because I lost interest in the topic of marketing homes.  Quite the opposite.  I’ve been immersed in the biggest writing project I’ve ever attempted which is taking the lessons developed here and putting them into a book for consumers. Finally, this […]

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Michael Jordan’s Home

December 7, 2013

Tweet This is probably the best property video I’ve ever seen. I saw it on Larry Lohrman’s Photography for Real Estate blog, which is an indispensable resource for photographers or agents wanting to improve the images they use for their properties.  One of the technical questions Larry poses is whether UAV’s (drones) were used for […]

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Catch Up

January 12, 2012
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Tweet One of the worst things you can do if you want to make an impact with a blog is to take a long break from posting anything.  I have two excuses that aren’t really legitimate. If  you put a lot of effort into something you don’t want your progress slip back and make success […]

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Another Barbara Corcoran Video

February 22, 2011
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Tweet Use her authority The video below of Matt Lauer interviewing Barbara Corcoran lends some authority to much of the content found on this site.  As agents we can use that authority to convince listing clients to get their homes ready for market. Adapt for your market Barbara Corcoran’s primary market is New York city. […]

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Are you a Linchpin or a Cog?

July 6, 2010
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Tweet Real estate marketing lessons from strange places. I hadn’t talked to Homer in a while. Homer is a fellow real estate agent weathering the storm of a lousy housing market in a part time job at our favorite “big box” hardware store. When I ran into Homer he was in the “Tool Corral” where […]

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When the going gets tough…

June 23, 2010
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Tweet The tough get going. There’s lots of hand wringing in our industry these days. This morning there were dueling headlines.  One indicated that new home sales had increased over 19% in May. The other said that there was a record drop in May of over 30%. There are several reasons for the apparent contradiction. […]

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April 19, 2010

Tweet I found this short video while entertaining myself on Ted.com. What do you do when you’re asked to stage a home with a full sized boxing ring in the garage? Or a faux bowling alley in the back yard? I found this concept fascinating. Probably because I’m sitting in a room that was once […]

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Introducing Homer

April 19, 2010
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Tweet Big Box Lessons Lessons for Marketing Homes Note: Homer is a pseudonym for an underemployed agent friend of mine who has been working a one of the big box home improvement stores since the market took a dive.  I ran into him on the plumbing aisle on a slow day and he agreed to […]

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Where Are the Newspapers?

April 17, 2010
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Tweet Real estate and newspapers are two industries that could help each other out. The conventional wisdom is that newspaper advertising is a waste of money for real estate agents.  What those outside of real estate may not realize is that it never did much for marketing homes in the first place.  As the Hobbs-Herder […]

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