February 1, 2010
Surfing through the waters of real estate marketing advice you encounter a lot of hype.
Some of the stuff is downright comical. As I’ve argued many times on this and my other sites, most of it is about agents marketing themselves and not about marketing their listings.
Last week I came across this video that met all [...]
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August 18, 2009
Suhh…don’t tell anybody else…but most agents have never learned to market homes.
“What!” you say, “But that’s what they get paid for!”
When I talk about things like this, especially to people in the industry, I get these blank stares that say “What the hell is he talking about…we’ve been selling homes for decades.”
And I say that [...]
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