Promotion

One of the blogs that I subscribe to is Larry Lohrman’s Photography for Real Estate. Frankly, many of his posts are pretty technical and way over my head but he also writes about the business of RE photography and sometimes shares feedback from others in the business. On November 11th he shared  something one of [...]

Used to be one photograph of the front of a home was taken to put in the MLS book and possibly use in a one inch square space in a newspaper ad. In many cases next to a one inch square photo of the listing agent inspiring the phrase “little houses little heads.” Because space [...]

Here’s a little experiment you can try that may change the way you write copy for your listings. Go to Realtor.com and do a search in your market. I like to do this in the luxury range which in my market starts at about $700K, so I search between $700K to $5M, which doesn’t leave [...]

Whatever else you think of the New York Times, the writing is great and the coverage topical. None more topical than a story in Sunday’s Times about a woman in New York who makes her living writing copy for real estate companies. Topical for me because I’m in the process of launching this site and [...]