Promotion

Tell Me a Story

February 3, 2012

My favorite television commercial at the moment is a Citicard ad called Accessories. It begins with an attractive young woman looking into a display case apparently getting ready to buy something. The first thing I noticed was that she didn’t look like an actress even though she was very attractive. She talks about preparing for [...]

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What Eminem Can Teach Us About Marketing a Home

March 27, 2011

If ever a city had a loser image it is Detroit. I’m usually a part of the large audience that watches the Superbowl every year for the football or the ads or both. For me it’s usually more about the football. But even a little groggy from too much food and a few beers, one [...]

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Luxury Marketing on the Left Coast

March 30, 2010

Be impressed. A lot of trends start on the west coast and eventually find there way to the good Old North State where I live, but you have to wonder about this one. Why? We’ll discuss that in a moment but first take a couple of minutes to view this video in full screen and [...]

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Real Estate Copy Writing

February 22, 2010

How would you write a movie review? There are other posts here about copy writing in real estate but there are a lot of points that bear repeating and expansion. Recently I wrote a post for another blog that focuses on luxury real estate. The basic theme was that what you are trying to do [...]

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Is it really dead for real estate in the winter?

November 26, 2009

Thanksgiving is often seen in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months. It’s not true. I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves for [...]

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Sign of the Times

November 14, 2009

One of the blogs that I subscribe to is Larry Lohrman’s Photography for Real Estate. Frankly, many of his posts are pretty technical and way over my head but he also writes about the business of RE photography and sometimes shares feedback from others in the business. On November 11th he shared something one of [...]

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Promoting the Whole Experience

July 16, 2009

This guy gets it. To really do a good job representing our listing clients we need to promote the entire experience of living in a community and not just a home. In this blog post on Real Central VA, Jim Duncan doesn’t even mention a home.

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Photography in Real Estate

July 6, 2009

Used to be one photograph of the front of a home was taken to put in the MLS book and possibly use in a one inch square space in a newspaper ad. In many cases next to a one inch square photo of the listing agent inspiring the phrase “little houses little heads.” Because space [...]

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Home Owners Association Dues

June 13, 2009

I originally got my real estate license when my agent made more money on the first property I bought to renovate and flip than I did. There were a lot of lessons learned but one was that if you had a good product you could sell it. The listing agent spent a few hours on [...]

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Experiment

June 8, 2009

Here’s a little experiment you can try that may change the way you write copy for your listings. Go to Realtor.com and do a search in your market. I like to do this in the luxury range which in my market starts at about $700K, so I search between $700K to $5M, which doesn’t leave [...]

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