Product

Location, location, location

December 26, 2010
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What Trulia wants from Movity I came across a news item that Trulia is buying Movity. Since I had never heard of Movity, I looked for its website. All I found on the homepage was an invitation to request an invitation to be a beta tester. On the About page this is what I found: [...]

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Treat Your Listing Like a BMW

June 22, 2010
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Home marketers can learn from auto dealers. In our post about the real estate distribution system as flea market we had some fun describing how many ways they were similar. We could have just as easily compared the real estate market to a used car lot. Think about the experience of buying a used car. [...]

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Our Distribution System

June 16, 2010
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The Real Estate Flea Market Flea markets are fun.  If you read a few profiles on any of the dating sites and you’ll surely see flea markets as a “favorite thing to do” at least once. This conjures up languid Sunday mornings strolling through the makeshift booths holding hands, people watching and looking for bargains.  [...]

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Football Season is Over

December 7, 2009
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College athletics will never be reformed because the would be reformers have it all wrong. I graduated from Notre Dame in the sixties with a degree in English Lit and some swag to remind me that I was a small part of a National Championship football team. I now live in Durham North Carolina and [...]

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Is it really dead for real estate in the winter?

November 26, 2009
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Thanksgiving is often seen in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months. It’s not true. I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves for [...]

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Ten Ways to Make Your Listing “Product” Competitive

September 12, 2009
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The 4 P’s are all about the marketing mix but in home marketing the Product is king. And the product is not just shelter. Buyers are also choosing a community and a lifestyle. It’s the whole package you are marketing… not just the house. Here are ten tactics than can make your listing more competitive. [...]

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Staging in the Marketing Mix

July 18, 2009
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Before I was a real estate agent or even knew what staging was I had a hand in trying to get a company started that wanted to compete in the collectible figurine business somewhere between Precious Moments and Tom Clark’s Gnomes. The business never really got off the ground but all of us involved in [...]

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Promoting the Whole Experience

July 16, 2009
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This guy gets it. To really do a good job representing our listing clients we need to promote the entire experience of living in a community and not just a home. In this blog post on Real Central VA, Jim Duncan doesn’t even mention  a home.

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Home Owners Association Dues

June 13, 2009
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I originally got my real estate license when my agent made more money on the first property I bought to renovate and flip than I did.  There were a lot of lessons learned but one was that if you had a good product you could sell it. The listing agent spent a few hours on [...]

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