From the category archives:

Product

Football Season is Over

December 7, 2009
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College athletics will never be reformed because the would be reformers have it all wrong.
I graduated from Notre Dame in the sixties with a degree in English Lit and some swag to remind me that I was a small part of a National Championship football team. I now live in Durham North Carolina and follow [...]

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Is it really dead for real estate in the winter?

November 26, 2009
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Thanksgiving is often seen in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months.
It’s not true.
I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves for the holidays [...]

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Ten Ways to Make Your Listing “Product” Competitive

September 12, 2009
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The 4 P’s are all about the marketing mix but in home marketing the Product is king. And the product is not just shelter. Buyers are also choosing a community and a lifestyle. It’s the whole package you are marketing… not just the house.
Here are ten tactics than can make your listing more competitive. Pick [...]

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Staging in the Marketing Mix

July 18, 2009
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Before I was a real estate agent or even knew what staging was I had a hand in trying to get a company started that wanted to compete in the collectible figurine business somewhere between Precious Moments and Tom Clark’s Gnomes. The business never really got off the ground but all of us involved in [...]

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Promoting the Whole Experience

July 16, 2009
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This guy gets it. To really do a good job representing our listing clients we need to promote the entire experience of living in a community and not just a home. In this blog post on Real Central VA, Jim Duncan doesn’t even mention  a home.

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Home Owners Association Dues

June 13, 2009
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I originally got my real estate license when my agent made more money on the first property I bought to renovate and flip than I did.  There were a lot of lessons learned but one was that if you had a good product you could sell it. The listing agent spent a few hours on [...]

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