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	<title>4 P's Real Estate &#187; Homer</title>
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	<link>http://4psre.com</link>
	<description>Stirring the Real Estate Marketing Mix</description>
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		<title>Interview with Homer</title>
		<link>http://4psre.com/2010/01/interview-with-homer/</link>
		<comments>http://4psre.com/2010/01/interview-with-homer/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 17:33:28 +0000</pubDate>
		<dc:creator>Jay Zenner</dc:creator>
				<category><![CDATA[Homer]]></category>
		<category><![CDATA[buying a home]]></category>
		<category><![CDATA[e-flyers]]></category>
		<category><![CDATA[home repairs]]></category>
		<category><![CDATA[real estate marketing]]></category>
		<category><![CDATA[selling a home]]></category>

		<guid isPermaLink="false">http://4psre.com/?p=406</guid>
		<description><![CDATA[How one real estate agent has been coping with the market Recently I was in the local big box hardware store looking for some plumbing fittings when a friendly and familiar voice startled me, &#8220;Can I help you Sir?&#8221; I turned and there in the neon apron of the store employees was my friend and [...]]]></description>
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<h2>How one real estate agent has been coping with the market</h2>
<p><em>Recently I was in the local big box hardware store looking for some plumbing fittings when a friendly and familiar voice startled me, &#8220;Can I help you Sir?&#8221; I turned and there in the neon apron of the store employees was my friend and fellow real estate agent, Homer. After chatting for a moment I had an idea and asked him if I could interview him about his career transition. He agreed eagerly, so I flipped over my parts list and started taking notes.</em></p>
<p><em></em>Me: Have you given up on real estate as a career?</p>
<p>Homer: Not at all. I&#8217;m working harder than ever at it. But a little steady cash flow and health insurance mean a lot. I&#8217;m part time here.</p>
<p>Me: Doesn&#8217;t it feel a little odd wearing jeans to work? Did you have to make any adjustments?<span id="more-406"></span></p>
<p>Homer: This is my first ever job in retail so it&#8217;s been an interesting experience. I think maybe I&#8217;m  a blue collar type after all. Being on your feet for 6 or 7 hours takes its toll but I&#8217;ve gotten used to it. The people that work here come from all kinds of backgrounds, which surprised me. But they&#8217;re a great bunch and if I ever got too busy again with real estate to stay here, I&#8217;d miss them.</p>
<p>Me: What else has surprised you?</p>
<p>Homer: I&#8217;ve also been surprised how much stuff gets stolen. Doesn&#8217;t say much for the human race. In this department its parts. People will open boxes take parts and then close the box back up. I could tell you a lot of stories.</p>
<p>Me: That&#8217;s pretty negative.</p>
<p>Homer: Yeah, but I was one of those guys in school that wouldn&#8217;t cheat even when everybody else was doing it. It creates a lot of extra work for us here and affects profits. I may be a moral relativist on some things but not stealing. Don&#8217;t get me wrong, most of the customers are great and it&#8217;s really nice to be able to help them.</p>
<p>Me: Were you a plumber in a previous life?</p>
<p>Homer: Lord no. I&#8217;ve done a fair amount of fix-it stuff. In fact, I got into real estate doing a couple of renovations.  I thought I knew a lot about plumbing before I started this but I know a whole lot more now. I&#8217;ve been amazed at how many big confident looking guys or business men in expensive suits have no idea how a toilet works. It&#8217;s funny to see them spend twenty minutes mulling over a choice for a replacement handle for a broken one on the tank. On the other hand, occasionally you&#8217;ll get a dainty little lady who&#8217;s nonplussed about replacing the whole thing by herself.</p>
<p>Me: Do you think people should know how to fix their own stuff?</p>
<p>Homer: Simple stuff, sure. Everyone has to know their limits. Replacing a faucet is not that difficult and if you get a plumber to do it, you could double your cost&#8230;easily. A lot of people don&#8217;t realized that they aren&#8217;t paying plumbers by the difficulty of the task. You&#8217;re paying for their time. A good handyman is a better option for smaller things than bringing in a plumber with a truck full of expensive tools and equipped for anything.</p>
<p>Me: How do you keep track of all this stuff?</p>
<p>Homer: Ha! That is a challenge. The store has great systems but you probably want to know how I can remember where everything is. I&#8217;ve heard all kinds of numbers about how many different things there are to buy here in the store&#8230;it&#8217;s in the tens of thousands&#8230;at least. There is a perverse logic to how things are arranged.</p>
<p>Me: So you can find anything in the store?</p>
<p>Homer: Pretty much. It took a while to get there but when I&#8217;m stumped I just press the button on the radio and ask the universe and somebody usually gets back with the answer. What I&#8217;ve realized is that the better I get at this job, more of what I&#8217;m doing is educating, which, as you know, is a lot of what being a real estate agent is. If you think explaining agency is tough, try explaining how to change a fill valve to someone who doesn&#8217;t speak English.  But sometimes you&#8217;re just reassuring somebody that what they&#8217;ve already figured out is correct.</p>
<p>Me: Is that the only way it relates to real estate?</p>
<p>Homer: Oh no. There are lots of real estate lessons I&#8217;ve learned here.</p>
<p>Me: What else?</p>
<p>Homer: Well, here&#8217;s one. It&#8217;s not unusual to get customers who are getting a house ready to put it on the market. For example, they&#8217;ll be replacing a kitchen faucet.  More than once I&#8217;ll see them later and they&#8217;ll say something like&#8230;&#8221;Gosh, I wish I&#8217;d done that sooner. It looks so much better. If I&#8217;d have done it a year ago I could have enjoyed it for a while myself.&#8221; I think many homeowners get a little myopic about their own homes and don&#8217;t see what looks dated or just unattractive&#8230;another reason they need us!</p>
<p>Me: Amen.  After you get comfortable in a place and accumulate some fond memories you don&#8217;t see it the same way other people will see it when it goes on the market.  Hey, Homer. You wouldn&#8217;t be interested in doing this again sometime, would you?</p>
<p>Homer: Sure. It&#8217;s been fun. In fact, if I think of something I&#8217;ll join Alberta and do a guest post if you want. You have to introduce me to her though.</p>
<p>Me: You&#8217;ve been to my site?</p>
<p>Homer: Oh yeah. It&#8217;s going to be one of the best real estate blogs on the web.  The funny thing is it has a lot in common with the store here.</p>
<p>Me: How&#8217;s that?</p>
<p>Homer: The king of the four P&#8217;s&#8230;Product.  This whole store is about fixing up your home&#8230;except occasionally you get some dufus trying to fix a car with plumbing parts&#8230;and then you got the college students building bongs.</p>
<p>Me:  Well, alright! You&#8217;re on. I&#8217;ll set you up as a contributor and you can have your own byline.<br />
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