It’ Finally Done – THE BOOK

by Jay Zenner on March 5, 2014

FuntoSellGreen4psretYou may have noticed that I have been posting sporadically recently but not because I lost interest in the topic of marketing homes.  Quite the opposite.  I’ve been immersed in the biggest writing project I’ve ever attempted which is taking the lessons developed here and putting them into a book for consumers.

Finally, this week I published it as a Kindle book on Writing it was fun. Editing, proofing  (many times) and formatting for Kindle was a drag. However, it’s finally done and I’m pleased with the result.

While not trying to be controversial, I’m sure some agents will think I’ve been pretty harsh on the industry and dismiss the main point of this site which is that we have to raise our game as marketers in the evolving real estate market.

To be perfectly honest, I sat on the finished draft for many months before I got up the nerve to wrap it up and finally hit the submit button.

The book can be purchased on Amazon through this link. The price I’m going with is $5.99.  Amazon has a program that will let me drop the price for a short period during a marketing campaign, which I am now putting together. The target date is the Ides of March and the price will go to either $.99 or $0.  I’ll post the exact date a couple days in advance.  I created a website for the book at  The site has a description of the book, a sample chapter and the table of contents. Much of the same thing is available on the book’s Amazon page.

Many of the subscribers to this site are agents. If you have clients that might be interested I hope you will want to recommend it. But, be forewarned, the real beneficiaries of this book when it takes off will be the agents on the cutting edge of marketing homes and photographers, video producers, stagers,  top level video tour producers, e-flyers companies and other vendors supplying those agents with marketing tools. If you are one of the agents that is pining for the good old days when your marketing focused 100% on marketing yourself and marketing a home meant putting it in the MLS and sticking a sign in the yard, this book may make you more than a little bit uncomfortable.  You will probably hope you clients never come near it.  On the other hand, it may give you some insights into the inevitability of it all and help you stay ahead of the curve.

One of the beauties of publishing a book as on Kindle, is that books with good reviews and decent sales rise to the top of searches for books that meet the browser’s needs.  The trick is getting it going. Hence the impending promotion and promotional price. If you believe what is preached here about the 4 Ps, I hope you will help light the fire with a good rating and some kind words on the Amazon site.


Michael Jordan’s Home

by Jay Zenner on December 7, 2013

JordanHomeVideoThis is probably the best property video I’ve ever seen. I saw it on Larry Lohrman’s Photography for Real Estate blog, which is an indispensable resource for photographers or agents wanting to improve the images they use for their properties.  One of the technical questions Larry poses is whether UAV’s (drones) were used for some of the exterior and interior shots. See what you think. Click on the image of the “23″ gate to the property to see the video on Vimeo. To read Larry’s post click here.

This is the real fantasyland…especially if you are a basketball fan.

Got $30 million to drop at auction to get this place? Let me help you for a referral fee! lol Oh. And I want to spend my summers there cleaning your pool.


Tell Me a Story

February 3, 2012
Thumbnail image for Tell Me a Story

Tweet My favorite television commercial at the moment is a Citicard ad called Accessories. It begins with an attractive young woman looking into a display case apparently getting ready to buy something. The first thing I noticed was that she didn’t look like an actress even though she was very attractive. She talks about preparing […]

Read the full article →

Catch Up

January 12, 2012
Thumbnail image for Catch Up

Tweet One of the worst things you can do if you want to make an impact with a blog is to take a long break from posting anything.  I have two excuses that aren’t really legitimate. If  you put a lot of effort into something you don’t want your progress slip back and make success […]

Read the full article →

Showings….Make them Easy

October 8, 2011
Thumbnail image for Showings….Make them Easy

Tweet Geez….I’ve got new buyer clients…great folks, very well qualified and looking in an area with a lot of inventory that isn’t moving very fast. I’m actually kind of amazed at how much house you can get for the money. It’s pretty clear that there hasn’t been much appreciation in the last few years, if […]

Read the full article →

What Eminem Can Teach Us About Marketing a Home

March 27, 2011
Thumbnail image for What Eminem Can Teach Us About Marketing a Home

Tweet If ever a city had a loser image it is Detroit. I’m usually a part of the large audience that watches the Superbowl every year for the football or the ads or both. For me it’s usually more about the football. But even a little groggy from too much food and a few beers, […]

Read the full article →

Another Barbara Corcoran Video

February 22, 2011
Thumbnail image for Another Barbara Corcoran Video

Tweet Use her authority The video below of Matt Lauer interviewing Barbara Corcoran lends some authority to much of the content found on this site.  As agents we can use that authority to convince listing clients to get their homes ready for market. Adapt for your market Barbara Corcoran’s primary market is New York city. […]

Read the full article →

Location, location, location

December 26, 2010
Thumbnail image for Location, location, location

Tweet What Trulia wants from Movity I came across a news item that Trulia is buying Movity. Since I had never heard of Movity, I looked for its website. All I found on the homepage was an invitation to request an invitation to be a beta tester. On the About page this is what I […]

Read the full article →

Are you a Linchpin or a Cog?

July 6, 2010
Thumbnail image for Are you a Linchpin or a Cog?

Tweet Real estate marketing lessons from strange places. I hadn’t talked to Homer in a while. Homer is a fellow real estate agent weathering the storm of a lousy housing market in a part time job at our favorite “big box” hardware store. When I ran into Homer he was in the “Tool Corral” where […]

Read the full article →

When the going gets tough…

June 23, 2010
Thumbnail image for When the going gets tough…

Tweet The tough get going. There’s lots of hand wringing in our industry these days. This morning there were dueling headlines.  One indicated that new home sales had increased over 19% in May. The other said that there was a record drop in May of over 30%. There are several reasons for the apparent contradiction. […]

Read the full article →