by Jay Zenner on March 4, 2010
What Domino’s can teach us about real estate marketing.
No serious low-carb freak should do it but sometimes nothing but pizza will satisfy. Since there is a Dominos between my home and my office I sometimes call and order a pizza and pick it up on the way home.
The last time I did this something weird happened. As I was into my second slice and washing it down with a glass of cold milk my attention was drawn from the magazine article I was reading. The pizza was really good!
Much better, in fact, than what I had come to expect. What was going on? The personnel in the store were still the same mumbling and bleary eyed guys I’d seen before making pizzas and walking from the nearby convenience store drinking from paper bags. [click to continue…]
by Jay Zenner on February 22, 2010
How would you write a movie review?
There are other posts here about copy writing in real estate but there are a lot of points that bear repeating and expansion. Recently I wrote a post for another blog that focuses on luxury real estate. The basic theme was that what you are trying to do when you write copy is not sell as much as tease.
This is based on the premise that very few properties are sold…speculative investors notwithstanding…without a showing. The goal then of most real estate copy writing is to get showings scheduled for qualified buyers.
Another contributor to that luxury site is Karen Crystal who is a successful luxury property marketer in Southern California. Karen provided a comment to my post that took the idea to another level. She likened good real estate copy writing to a good movie preview. Of course! [click to continue…]
